The radical change of thought in the early 70s was ignited by long time rule of rigid modernist theory. The new unarticulated cultural change, referred to as post-modernism, affected all spheres of life. What left many cities devastated and dysfunctional was a change in capital accumulation, called by David Harvey »flexible accumulation«, a state of capital flow and accumulation that is not restrained by geographical boundaries.
Novi Pazar is one of many post-industrial cities, that entered 21st century as still isolated and functionless, even though it has rich cultural heritage and fertile demographic structure, which is crucial for, above mentioned, post-industrial urban landscapes to rise again in this digital meta-architecture age.
Design of a bulding, which would be a container of art and cultural data, needs to be balanced between building that would have a great architectural contribution to the image of the city, hence producing the Bilbao effect and a functional building that would serve its main purpose and avoid problems of copromise between form and function.
CultQ is shaped by its site conditions and references from its urban heritage. Divided in two blocks, but designed in uniform architectural expression that connects two parts via passages and visual axes.
Building that is oriented toward river is a museum of History and urban morphology of Novi Pazar. It is formed from irregularly shaped main exhibition part that follows the curvature of river which passes in front of it and a rational structural part that frames it and creates definitive form. Second part is the conference hall, where, in order to make a continuum in design language, structural frame is repeated, but this time it frames conference hall. The form of the conference hall creates dialogue with the form of the museum.
Cultural complex also incorporates a 1970s building and transforms it into a library. Building, designed by renowned local architect, Tomislav Milovanovic, bears an a idea of rebellion against modernist thought. Great influence of metabolism could be traced in massive building that lost its initial function.